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Nike 發佈史上最輕籃球鞋 Zoom Kobe 4
NIKE, Inc. (NYSE:NKE) 與十度NBA獲選NBA明星球員的Kobe Bryant今天宣布Nike Zoom Kobe IV,這是Nike史上最輕的籃球鞋,低統設計使重量減到11.6盎司。
NIKE, Inc. (NYSE:NKE) and 10-time NBA All-Star Kobe Bryant unveiled the Nike Zoom Kobe IV today, its lightest basketball shoe ever, with a new low cut design weighing in at a mere 11.6 ounces.
The game of basketball is evolving to a quicker pace, and as basketball’s agent of change Kobe is leading the charge in breakthrough innovation. For his fourth signature shoe, he demanded a shoe that was lowcut and even lighter than the revolutionary Nike Hyperdunk (13 ounces).
“When I first asked for the lightest basketball shoe Nike has ever created, particularly a low top, you could have heard a pin drop in the room,” said Bryant. “The shoe the Nike design team delivered raises the basketball footwear bar to the next level.”
Nike Performance Footwear Creative Director Eric Avar accepted the unconventional challenge to create a low cut performance basketball shoe for one of the most dynamic players in the world.
In order to create an extremely light shoe that allows Kobe to make cuts on a dime while providing stability and comfort, Avar built on the design innovation of the Nike Hyperdunk, using Flywire, a performance architecture that uses thin and very strong nylon fibers to support the foot, in the upper. He added LunarLite foam in the forefoot, the most innovative cushioning system since Nike Air, which returns energy upon every step rather than absorbing energy. He also added a Nike Zoom unit in the heel, and a full-length Phylon midsole.
“The idea to create a low cut performance shoe came from Kobe, but the evidence we needed to move forward, came from working with the Nike Sports Research Lab (NSRL),” said Avar. “At the lab, we were able to review Kobe making high speed cuts in slow-motion capture video. Every frame showed that the low profile shoe allowed him to make sharper cuts, while increasing responsiveness.”
Nike Zoom Kobe IV 將於2009年1月1日起在中國開始販售,美國、加拿大、和歐洲則於2009年2月開始販售。
The Nike Zoom Kobe IV will be available at retail in China beginning January 1, 2009, and throughout the U.S., Canada and Europe beginning early February 2009.
Upper
-A lower-cut, synthetic-leather upper for durability, a low-to-the-ground feel and great look.
-Mesh Dynamic Fit innersleeve enhance breathability,fit and comfort.
-Flywire for lightweight support and comfort for you foot.
-Thin, lightweight TPU film encompases the Flywire for support and comfort.
-Synthetic-leather overlays in a snake skin print for durability and a unique design detail.
-Perforations in the toe box provie venta-lation to help keep your foot cool and comfortable.
-Injected TPU external heel counter with Kobe’s signature for optimal support, comfort and style.
Outsole
-Articulated heel crash pad helps provide better heel-to-toe transition and easier toe off.
-Solid rubber outsole pattern with a combination of a herringbone pattern and a unique design provides non-marking traction, durability and an aggressive syle.
-An outrigger provides lateral stability for cutting and jumps.
-Flex grooves allow the shoe to move naturally with your foot for enhanced articulation flexibility.
-Nike Zoom Air unit in the heel for the light-weight and responsive cushioning.
-Full-length Phylon midsole provides lightweight cushioning and comfort.
-PMC midfoot shank plate for torsional rigidity during quick cuts and jumps.
-LunarLite foam embedded in the fore foot offers lightweight cushioning where you need it most.
Midsole
-Nike Zoom Air unit in the heel for the light-weight and responsive cushioning.
-Full-length Phylon midsole provides lightweight cushioning and comfort.
-PMC midfoot shank plate for torsional rigidity during quick cuts and jumps.
-LunarLite foam embedded in the fore foot offers lightweight cushioning where you need it most.
Zoom Kobe 4 Christmas Day
Zoom Kobe 4 VNR Featuring Kobe Bryant and Nike Creative Director Eric Avar
[ASX]https://www.nikemedia.com/sites/default/files/videos/kobevnr_web.mov[/ASX]