全球最大愛迪達斯品牌中心 --- 打造前所未有的運動消費體驗

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打造前所未有的運動消費體驗
愛迪達斯全球首家品牌中心落戶北京

為了迎接北京2008年奧運會，愛迪達全球首家品牌中心 7月5日00:00在北京三里屯正式開幕。愛迪達品牌中心展示了該品牌最新的超級旗艦店形象，將愛迪達斯集團旗下兩大產品系列－專業運動系列和運動時尚系列（包括Originals經典系列和Y3）彙集在同一店面，大大豐富了消費者的購物選擇，更值得一提的是，愛迪達斯品牌中心顛覆了傳統運動用品零售店的形象：店內精心設置了一系列在中國、乃至全球首次亮相的互動體驗區，讓消費者在購物的同時獲得更多的運動體驗和服務，將購物升級為一種消費樂趣體驗。愛迪達品牌全球總裁Erich Stamminger、愛迪達大中華區董事總經理柏文康以及NBA巨星Gilbert Arenas共同為新店剪綵。

坐落於新近落成的北京三里屯購物中心的愛迪達斯品牌中心上下四層，這也是愛迪達斯目前在全球最大的一家旗艦店。愛迪達斯品牌全球總裁Erich Stamminger先生說：“中國已經成為愛迪達斯全球最重要的市場之一，首個品牌中心在北京揭幕成為我們鞏固品牌在中國市場領導地位的又一個重要里程碑。同時，它也將成為愛迪達斯在全球主要城市概念店的樣板。”愛迪達斯大中華區董事總經理柏文康補充：“全新的愛迪達品牌中心將向中國消費者和所有將在奧運會期間到訪北京的人們全面展示愛迪達斯品牌。

全新開張的愛迪達斯品牌中心以為消費者提供前所未有的消費體驗為宗旨：這座整體由玻璃幕牆裝飾的巨大鋼結構建築，其建築本身便透出十足的未來感，消費者不僅能在這里獲得更為齊全的產品選擇，一系列擁有創新理念和先進科技的互動區域更為人們提供了許多超出購物本身的體驗和樂趣。在愛迪達斯品牌中心，消費者可以在“mi Coach”定制專業的運動訓練方案，在“mi adidas”和 “mi Originals”製作個人專屬球鞋，在“Urban創意空間”里體驗品牌與藝術、音樂、文化的融合，在“果汁吧”休息，甚至到“屋頂籃球場”鬥個牛。

在今天的開業典禮上，到場的運動員們紛紛做起了“品牌大使”，率先體驗和演示了店內的各個互動區域：“ NBA明星Gilbert Arenas到場剪綵。作為開幕典禮的高潮，另外一場由世界名模杜鵑、莫萬丹領銜，及來自台灣的桂綸美、鄭元暢壓軸的大秀為人們展示了愛迪達斯旗下不同品牌產品的魅力。

中國北京朝陽區三里屯（三里屯路/工體北路口）
營業時間：早晨10點至晚間10點

一樓：
男士運動表現區、miCoach核心技術體驗區、品牌發佈區、禮賓問訊處
二樓：
男士運動表現區、男士休閒時尚區、童裝區、童心挑戰區
三樓：
女裝區、adidas by Stella McCartney專區、Y-3精品廊
四樓：
阿迪達斯經典系列、URBAN、新元素果汁吧

World’s Largest adidas Brand Center in Beijing
At midnight on July 5, adidas opens its largest adidas Brand Center worldwide in Beijing, China, the host city of this year’s Olympic Games. For the first time ever, this new adidas Brand Center will offer products from both adidas divisions - Sport Performance and Sport Style including Originals and Y-3 - under one roof, taking the adidas retail experience to a new level. With a size of 3,170m² the adidas Brand Center store is the biggest adidas store worldwide occupying four floors inside the new Sanlitun Village Shopping Center.

The adidas Brand Center is part of the new Sanlitun Village Shopping Center, located in Beijing’s Chaoyang District, only minutes away from major Beijing tourist attractions as well as the Workers’ Stadium, one of the venues for the Olympic Football Tournament. adidas will have approximately 5,000 retail stores open in China by the end of this year.

The adidas Brand Center offers a consumer experience unlike any that adidas fans in China - or elsewhere – have enjoyed before. It also features a range of unique interactive elements that will provide consumers with a truly special retail experience. The range of innovative and exciting experience zones includes miCoach Core Skills, the recently launched mi Originals, mi adidas, a juice bar, a dedicated ‘Urban’ area for pop-up exhibitions and events, a basketball court on the rooftop, a Concierge Desk and a kids’ interactive zone where younger adidas fans can experience the enjoyment of playing sports.

One of the highlights of the new adidas Brand Center is miCoach Core Skills, an interactive zone where customers can utilize innovative adidas technologies that are normally only available in professional level sports facilities to personalize and enhance their sports training, performance and style. Visitors to the store can test their skills in balance, speed and jump, compare their results to their sporting heroes and get personalized training recommendations based on scientific research, using a number of innovative, interactive devices.

Also premiering is the ‘Urban’ area on the top floor of the adidas Brand Center - a new creative space dedicated to exploring and showcasing exciting trends and ideas in art, music and culture, as well as the latest and most innovative concepts from the adidas brand itself. This area will play host to a series of events, including concerts, art exhibitions, and consumer forums and meetings, making it the cultural center of the adidas Brand Center.

[AJ.com]

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