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Unveil date : 2008.5.12

在全球媒體的見證下, Nike於本次奧運的主辦城市 -- 北京舉辦了專業運動與服裝的發表會, 整個活動在古色古香且氣勢宏偉的北京太廟展開, 由綜合各式運動的演出作為開場, 接著就由Nike總裁Mark Parker正式對外公開這與的一系列服飾與鞋款, 這次從奧運參賽項目之中挑出了22個項目作為設計的研究對象, 每一雙鞋款都針對了運動員的需求作開發, 也針對各國國家隊設計了兼具舒適性與各國特色的隊服設計.

BEIJING, China (12 May, 2008) – Nike President and CEO Mark Parker and 22 Chinese Federations unveiled their uniform collections today in front of 500 invited guests and media. The event, at China’s famed Tai Miao, the Ancestral Temple east of the Forbidden City, showcased Nike’s China Federation uniforms which combine performance innovation with cultural traditions.
Nike worked with Chinese athletes, the Chinese Olympic Committee, and 22 of the 28 sport Federations to complete its most lightweight and innovative performance product while showcasing the unique look of China. The collection ranges from footwear, using lightweight Flywire technology fibers and Lunarlite foam cushioning to Nike Swift performance apparel using recycled polyester.

here we have some video clips from the event.
精采震撼的開幕演出


別具特色的京劇介紹手法


出神入化的演出