Associated Press
Feb. 13, 2008 04:13 PM
BEAVERTON, Ore. - Nike and Suns guard Steve Nash are releasing a new basketball shoe made with manufacturing scraps, called the Nike Trash Talk shoe.
The shoe is modeled after Nash's current shoe but uses different materials. That includes pieced-together scraps of leather and synthetic leather waste from the factory floor and a sole made up of special materials including ground-up rubber from a shoe recycling program.
Nike says it is the first performance basketball shoe made from manufacturing waste.
Nash will debut the shoe Thursday night at US Airways Center against the Dallas Mavericks.
Steve Nash – Zoom BB II Low Trash Talk
Nash goes ‘green’ with his All-Star shoe. The upper is made of recycled scrap leathers and synthetics which have been cut into individual pieces and cross-stitched together. Foam scraps were ground to create the midsole and the outsole is formed from reground rubber.
New Nike Sneaker Targets
Jocks, Greens, Wall Street
By NICHOLAS CASEY
February 15, 2008; Page B1
The target audience for the latest edition of Nike Inc.'s landmark Air Jordan shoe is probably more concerned with its sleek styling than its carbon footprint. So when the Air Jordan XX3 is unveiled at the NBA All-Star Game festivities this weekend, sneakerheads probably won't pay much attention to what really distinguishes the shoe from its predecessors: the near absence of chemical-based glues and an outsole made of recycled material.
The Beaverton, Ore., company's new sneaker is neither the first nor the only shoe in the industry to be touted as "green." For Nike, though, the Air Jordan XX3 is at the forefront of a broader effort that is intended to please not just environmentalists and jocks but also Wall Street. It represents a systemic shake-up of the company that is supposed to result in manufacturing operations that are both carbon neutral and cheaper. "It's right for the business," says Chief Executive Mark Parker about the shoe's recent design. It's about "how we can be more efficient."
The elaborately stitched Air Jordan XX3 is part of Nike's "Considered" program -- a broad plan to reduce greenhouse gases and trim factory inefficiency by making cleaner, more sustainable designs in Nike's own labs. Rather than monitor the use of facial masks by overseas workers handling toxic chemicals, Nike is teaching itself to design shoes that don't use them. It's the latest change in tack for the company under Mr. Parker, a former shoe designer who was tapped to lead the company two years ago. All footwear is scheduled to meet baseline requirements for the new program by 2011.